Articles
10 Lessons For Design-Driven Success

10 Lessons For Design-Driven Success

At the forefront of the economy, good design IS a priority. Here’s how to embrace the next wave of innovation. Imagine that the iPhone does not yet exist. Mark Zuckerberg is still enrolled at Harvard. Barack Obama is a hopeful state senator in Illinois. The final episode of Friends has just aired, with 52 million...
Interrogating Swiss Identity With Provocative Graphic Design

Interrogating Swiss Identity With Provocative Graphic Design

Think you know Switzerland? Think again.
3 Big Insights From Today’s Top Design Thinkers

3 Big Insights From Today’s Top Design Thinkers

Co.Design convenes a business and design roundtable with some of the brightest minds at Facebook, McDonald’s, PepsiCo, Airbnb, and more.
Elegant or Illegible? Vienna Unveils Its Custom-Designed Airport Signage

Elegant or Illegible? Vienna Unveils Its Custom-Designed Airport Signage

Ruedi Baur hearkens back to the golden age of airport signage with an experimental visual identity for Vienna Airport. Not everyone is happy about it. The 1960s and ’70s were a golden age for the iconography of airport design. In 1975, Adrian Frutiger completed his now-classic eponymous typeface for Charles de Gaulle Airport, basing it...
The Inside Story Of How Microsoft Built The Windows 8 Brand

The Inside Story Of How Microsoft Built The Windows 8 Brand

To launch its latest OS, Microsoft hired more design and marketing talent than most companies could fathom. We spoke with Wolff Olins, coordinators of the rebranding, about the overarching strategy.
Dieter Rams On Good Design As A Key Business Advantage

Dieter Rams On Good Design As A Key Business Advantage

Rams articulates the role of design in differentiating a business and the importance of sustainability–decades before the popularity of green design. Dieter Rams is best-known for his work at Braun–where he revolutionized the design of electronics–and his indelible influence on Apple’s Jony Ive. But he has had a decisive hand in another, much smaller company:...