Posts tagged "branding"
ABC Easy Speaking

ABC Easy Speaking

Challenge: In order to supportlaunching of new corporate identity of “Easy Speaking” language school, theclient required a universal advertisement material, that could also function asa compliment-gift to corporate groups and students, who have concluded along-term treaty.
Elegant or Illegible? Vienna Unveils Its Custom-Designed Airport Signage

Elegant or Illegible? Vienna Unveils Its Custom-Designed Airport Signage

Ruedi Baur hearkens back to the golden age of airport signage with an experimental visual identity for Vienna Airport. Not everyone is happy about it. The 1960s and ’70s were a golden age for the iconography of airport design. In 1975, Adrian Frutiger completed his now-classic eponymous typeface for Charles de Gaulle Airport, basing it...
myownbike.de - individual singlespeed bikes

myownbike.de – individual singlespeed bikes

The German bike manufactory “myownbike” is specialized on high-quality singlespeed and fixed gear bikes, handcrafted by real professionals. Every myownbike is unique, designed by the customer himself. A real eye-catcher, straight, beautifully shaped and puristic. With the help of a configurator all bike parts and it’s colors can be chosen by a simple click –...
The Inside Story Of How Microsoft Built The Windows 8 Brand

The Inside Story Of How Microsoft Built The Windows 8 Brand

To launch its latest OS, Microsoft hired more design and marketing talent than most companies could fathom. We spoke with Wolff Olins, coordinators of the rebranding, about the overarching strategy.